Beer- lover John Hall enjoyed brews from all over Europe and wanted to convince Midwesterners that they could produce beers as good or better than those he’d tasted in his travels. He decided that his hometown, Chicago, would be the ideal place to do just that. The key to building interest in craft beer, Hall decided, was to allow consumers to watch the brewing process – while providing them with the then-novel experience of enjoying a wide variety of distinctive beers that had been produced on-site. Goose Island’s brewers set to work crafting a diverse selection of unique beers – and on Friday, May 13, 1988 the Goose Island Brewpub was born.
By 1995, the brewpub had become so popular that John Hall decided to open a larger brewery and bottling plant to keep up with demand. Finding still more room for growth, in 1999 Hall opened a second Goose Island Brewpub just a stone’s throw away from historic Wrigley Field. Goose Island beers are now enjoyed in all 50 states and Europe.